The toilet category is full of aerosols. So what do you do when you want to be the biggest aerosol in the market? Something completely different. This product was left largely unsupported until we pulled it out of the water and put it back in the water closet with this piece, which ran as outdoor and point of sale. Again, the client saw an immediate uplift in sales, which whether you like it or not, is pretty hard to sniff at.