Mistubishi Pajero Astronaut

Just like walking on the moon, spending a week with someone who has is a once in a life time chance. Needless to say this project was a stand out for me. I was both a writer and film director on the job. I did massive amounts of research on the Apollo missions, even to the point of liaising with NASA's representative just so I could apply the right links between NASA tech and Mitsubishi tech when writing the 15 second spots.

 

The shoot was a 3 day affair in an old coal mine I chose to serve as a moonscape. And Charles M. Duke was a pleasure to spend time with. Surprisingly at 72 years, he was still his flying weight.

 

Mitsubishi was in a spot of bother at the time. Closing down manufacturing plants and massive redundancies. So when this campaign launched and Pajero ended up outselling Toyota Landcruiser for a whole quarter, the client was over... wait no, I'm not going to say it.
 

 

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