Speed is one of the major factors contributing to crashes on Victoria’s roads. Small changes in speed can result in significant reductions in road trauma. We decided to take that message to the streets. Literally.
 

We did something that had never been done before and covered a normal car with a 360 degree skin, created from a vehicle involved in a high speed collision. The car was then delivered to press conferences and a media launch and is currently travelling the streets of Victoria to serve as an impactful reminder that slowing down wont kill you.