Safaricom is Kenya’s largest telecommunications carrier and boasts nationwide coverage for its 19 million customers. Traditionally Safaricom uses Kenya’s beautiful and diverse landscapes as its brand property. This is the first of a series of billboards en route to the JKA International Airport, reminding customers that they can roam the world with Safaricom

Classic Kenyan archetypes such as the Lamu Dhow races, the resemblance of Mount Kenya to Rio's Mount Corcovado or the serene remoteness of the Masai Mara, are all images that a traveling Kenyan can relate to.