Combining exquisite beauty with unmatched interactivity, the Mate S actually beat iPhone 6S as the first to implement Force Touch when revealed at Mobile World Conference. It was my first campaign as Global CD at Huawei.
We developed the strategy around the "Power of Touch". Delivering a modern spin on the oldest language in the world, the integrated campaign launched not just the Mate S but a new way of communicating for Huawei. This launch broke sales records and delivered an impressive ROMI. Not to mention winning a Silver Effie Award and a Bronze Lion at Cannes International Advertising Festival.
The Fifth Sense thematic
A high impact thematic TVC entitled The Fifth Sense is soon to go into production.
setting up the problem with a haunting series of vignettes that highlight the bad driver and pedestrian practices that lead to catastrophic incidents. At the same time it highlights the broader problem that nobody ever says anything to prevent disaster in the first place. The images of friends and loved ones with missing mouths watching those close to them set themselves up for tragedy has been deemed the harrowing wake up call that Kenyans need to start talking with each other and their community leaders to initiate change at all levels of society.
As a stop gap the NRST ordered that a low cost interim TVC be launched in conjunction with the other material to get the conversation started and curb the carnage; particularly over the holiday period. The trick was to deliver something which was still impactful with out impacting on the successive campaigns' budget. My solution was an all type message which can be viewed to the right.
t+m facebook
t+m twitter
t+m skype
Clareville
Sydney
Australia
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Reaching out
There was an enormous amount of work produced and too much to include here but we carried the theme of Touch. Made Powerful all the way through the customer journey. From the thematic TVC which ran in all regions to global outdoor sites, online content films, digital engagement and local activations.
