Ambi Pur Burst of Fragrance
Ambi Pur wanted to stick its nose in a place it had never been before. The toilet bowl.
The brief was simple. A fragrant toilet cleaner. The campaign clearly hit a chord with consumers resulting in an immediate uplift in sales, currently trading at 126% year on year with an increase in market share. The client is delighted.
It’s always a pleasure to do refreshing work for a difficult category and a traditional client.
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The Media Pack
Just for a bit of fun, we sent out a media pack to all the major supermarket chains just a few weeks before the launch. What they received was box apparently containing a high quality designer fragrance. However, inside was a 700ml bottle of the Ambi Pur product as well as a DVD of the television commercial, post cards of the print and poster campaign and a detailed description of the proposed campaign and media schedule. It worked a treat and managed to garner twice as much shelf facing than was originally offered in all chains.
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