This is an initiative to bring together new technologies, innovations and capabilities that will help clean some of the plastic from our oceans, as well as prevent it from entering in the first place. It’s main target is the North Pacific Gyre or Plastic Vortex as it is sometimes called.
Though it is twice the size of Texas, few people know the Plastic Vortex is there and even fewer realise its impact on the local ecology. These ads are the first in an ongoing body of work currently being produced to raise awareness of the Plastic Vortex and its destructive nature on wildlife and marine life in the North Pacific.
Typical of most charities, the client couldn't really shell out any money. So as well as writing and art directing the print ads,
I also did the illustrations.
Body Copy Extract
On the island of Midway, a daily ritual takes place. Rangers collect the carcases of hundreds of albatross chicks and burn them. All of them dead from starvation.
Yet it’s not the lack of fish in the North Pacific that’s the problem; it’s the abundance of plastic. Converging ocean currents have formed a continent-sized garbage mass known as the Plastic Vortex. Sadly, adult birds feed from these oceans and soon bottle caps, cigarette lighters and plastic detritus becomes food for their chicks. With stomachs full of plastic, there’s little room for anything else and the chicks soon perish. We aim to stop this flow of plastic into our ocean and introduce ways of reducing the terrible impact it has on local marine life. Please donate or join us at www.projectkaisei.org and help us end this problem before our excesses
lead to extinctions.
Clareville
Sydney
Australia
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